AI Rankings · PR and communications agencies · Sydney
Best PR and communications agencies in Sydney, according to AI (October 2026)
We asked ChatGPT, Gemini and Google AI Mode 80 questions a buyer in Sydney types when looking for PR and communications agencies. The engines named 269 companies in Sydney. Pure Public Relations is named most often, in 11% of answers, followed by Agent99 (8%) and The PR Hub (8%). 34 are named by all three engines.
The full list is below, ranked by how consistently each company is named.
80 buyer questions
240 answers read
3 engines
All 269 companies AI names in Sydney
Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 240, one engine’s 80 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.
Before an engine names a company, it reads the web. These are the sites each engine cited most in its 80 answers for Sydney, by the share of answers citing them.
ChatGPT
221 domains · 972 links overall
Source
Share
Links
au.linkedin.com
13%
26
agent99pr.com
6%
16
papayapr.com.au
6%
22
purepublicrelations.com.au
6%
20
sefiani.com.au
5%
20
polkadotcommunications.com.au
5%
12
adonimedia.com.au
5%
13
linkedin.com
5%
13
gqpr.com.au
4%
9
strawberrycommunications.com.au
4%
9
Gemini
75 domains · 281 links overall
Source
Share
Links
thirdhemisphere.agency
6%
26
reputationedge.com.au
5%
12
ogilvypr.com.au
4%
6
clutch.co
4%
8
papayapr.com.au
4%
12
the6amagency.com.au
3%
5
purepublicrelations.com.au
3%
5
isonicmedia.com.au
3%
6
apac.archetype.co
3%
8
biased.com.au
3%
6
Google AI Mode
173 domains · 631 links overall
Source
Share
Links
au.linkedin.com
19%
30
revenuebase.ai
15%
23
purepublicrelations.com.au
10%
22
clutch.co
8%
12
thesphereagency.com.au
6%
10
kaizenco.au
5%
10
papayapr.com.au
5%
10
melottimedia.com.au
4%
6
mediacomservices.com.au
4%
6
goodtalent.com.au
4%
6
One thing stands out. Gemini cites company sites directly: thirdhemisphere.agency tops its list, so a company’s own pages decide whether it is named.
What to do with your row
Most recommendedTop 3 on an engine
Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.
MentionedNamed, not recommended
Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.
Not namedMissing from all 240 answers
Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.
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What “Top 3 in AI answers” means
A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Sydney that is Pure Public Relations, Agent99 and The PR Hub on ChatGPT. Pure Public Relations, Papaya PR and Third Hemisphere on Gemini. Pure Public Relations, BlueChip Communication and Kaizen PR & Communications on Google AI Mode. 9 badges, 7 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.
The 80 questions we asked
Every company was measured against the same 80 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.
Use case (the job is named)
2 questions
Our new depot needs the council and the local MP onside, which PR and communications agency in Sydney handles government relations?
We open a new bar in six weeks, any PR agency in Marrickville that can get food and drink writers along before launch night?
Alternatives (excluding the well-known)
the question asks for options outside the market leaders14 questions
Are there any PR agencies in Dee Why that offer month-to-month retainers instead of a 12 month lock-in?
Recommend PR consultants in Sydney who work with emerging fashion labels.
We run a small craft distillery, which independent PR and communications agencies in Marrickville would suit us?
+ 11 more questions in this group.
Criterion (price, reviews, support, integration)
a plain category question with one qualifier4 questions
We're a two-person startup with about $2k a month, will any PR consultant in Leichhardt take on a client that small?
We're a small charity with almost no budget, does any PR firm in Camden give not-for-profits a lower rate?
Recommend a PR company in Bondi that can run influencer outreach for a small skincare label with hardly any budget.
+ 1 more question in this group.
Other phrasing
60 questions
We had a data breach this morning and journalists are already ringing, which public relations firm in North Sydney can take over the media side today?
Any PR consultancy in Campsie that's good at getting a new range of hot sauces into lifestyle media?
Which PR agency in Chatswood has launched a medical device to hospitals and clinicians before?
+ 57 more questions in this group.
How we measure
Each of the 80 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 240 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.
Left out: companies outside Sydney, and names that aren’t pr and communications agencies. A name AI gave without a website we could find is listed without a profile.
One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.
One email when the next run moves this list: who entered, who left, where you stand. No newsletter.
Questions about this ranking
Why isn’t my company listed?
Either no engine named it in the 240 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready. If it was never named, Findrix shows what AI says when buyers ask about PR and communications agencies, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.
What is in the full report?
Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It is free and open to anyone, no login. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.
Why would I subscribe if I am already listed?
This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.
Can I correct or remove my company’s listing?
Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. For anything else, write to us there too and we will look at it against your website.
ChatGPT
Gemini
Google AI Mode
